Fashion section as newvalue proposal_
RE POSITIONING OF BRAND WITH WEB PLATFORM FOR ONLINE TICKET SALE
In its home there is a fantastic fusion between fashion, art and cars. We did not wait long for the visitors so they could wait to see this great combination. We also made use of some of their precious mercedes, which makes entrance in the form of animation, inviting you to navigate through the six main sections.
Among all the changes we also had to incorporate this new section. Its business model was expanding, the magnificent idea of enhancing its wide spaces to hold events with the level that only a museum of these magnitudes can offer, could not be overlooked.
By incorporating a payment platform within it, with some development, the addition of a calendar module and some other adaptation, the web could already offer up to three types of online tickets for its visitors.
To make the most of these new changes and developments made by the team decided to strengthen their physical store taking it online, but this time for its two most demanded products; His renowned catalog and his fashion book. Both are own brand of the house.
As a final result we can conclude that The Museum of Automobile and Fashion of Malaga, apart from creating this new value proposition based on fashion as a merger with the automotive world, significantly improved its aesthetics, relating its image with concepts such as “elegance” , “Sobriety” and “notoriety”.
Both his brand image and his online image were redefined. A website that is absolutely up to date and adequate to the demands that were required for such a remarkable brand in the city of Málaga.
It is worth noting that this appreciated tourist attraction has always managed to keep in the top ten “things to do in Malaga” referenced by Tripadvisor with certificate of excellence.
Ideas are easy, implementing them is difficult, our focus is on making them come true. That is why we observe and analyze the execution in the different areas of the project.
From SEB Creativos, we plan and create a project based on a redesign adapted to your corporate image, starting with a new logo that identifies the brand with its new line of business and also building a new website with improvements in which a solution was given to the space needs they needed to include their new catalogs and other secondary specifications.
This project was also accompanied by a complete optimization both in loading times and in urls and an SEO on page strategy that, together, managed to give the museum the notoriety it required.
We measure what is done to control, we control to direct and we direct to improve.
Sources; Google Analitycs, Moz & WooCommerce.